Monday, August 19, 2019

Selfish Edna Pontellier in Kate Chopins The Awakening :: Chopin Awakening Essays

Selfish Edna Pontellier in The Awakening Could the actions of Edna Pontellier in Kate Chopin's novella The Awakening ever be justified? This question could be argued from two different perspectives. The social view of The Awakening would accuse Edna Pontellier of being selfish and unjustified in her actions. Yet, in terms of the story's romanticism, Edna was in many ways an admirable character. She liberated herself from her restraints and achieved nearly all that she desired. Chopin could have written this novel to glorify a woman in revolt against conventions of the period. Yet, since the social standpoint is more factual and straightforward, it is the basis of this paper. Therefore, no, her affairs, treatment of her family and lovers, and suicide were completely unwarranted. She was not denied love or support by any of those close to her. Ultimately Edna Pontellier was simply selfish. A typically assumed reason for having an affair is that the person's spouse is, in some way, unsatisfactory. Perhaps by their affair, they are searching for a better source of love. This, however, was not a justifiable cause for Edna's adultery. Mr. Pontellier was a loving husband who tried to show his love for Edna in all of the ways he was able. Léonce showered his wife with valuable gifts. His life revolved around money, and he knew no other way to show his wife how much he loved her. He attempted to compensate Mrs. Pontellier materialistically for the lack of emotional support. While this may not be an ideal solution to the problem, it cannot be denied that Mr. Pontellier was trying to diminish the problems between them. Yet, even though it is understandable that she is upset that her husband lacks family skills, getting married was solely Edna's fault. The history of their relationship is far from perfect. Chopin states "her marriage to Léonce Pontellie r was purely an accident... He fell in love...and pressed his suit with an earnestness and an ardor which left nothing to be desired. He pleased her; his absolute devotion flattered her" (18). Edna was not fair to him when she married him without loving him. She "grew fond of her husband" (18), but fondness is not a good reason for marriage.

Sunday, August 18, 2019

Essay --

This paper aims to describe the role and function of protein Helicase. "Helicases are enzymes that use ATP-driven motor force to unwind double-stranded DNA or RNA" (Wu, 2012). First discovered in E Coli in 1976 (Abdel-Monem et al, 1976) with the first eukaryotic helicase protein discovered soon after in 1978 (Hotta & Stern, 1978). Since these discoveries, many more similar enzymes and proteins have been discovered. It breaks the hydrogen bonds formed between opposing strands of DNA with energy formed through the hydrolysis of ATP to ADP and inorganic phosphate (Hartsuiker, 2013). The separation of strands is necessary as newly formed strands need to be transcribed using the nucleotide sequence of an open DNA strand. The protein is built around 6 sub-units which form an hexameric ring with assymetic symmetry. The biochemical properties of helicases are all very similar however, the presence of specific motifs (short chains of DNA, primarily used for structure) alters which family of helicases they fall into, how that specific helicase will work and subsequently; mutations in these specific motifs will cause specific differences in protein synthesis. There are 4 'Superfamilies' created through differentiation of 7 conserved motifs, roughly made from 300-500 amino acids(Hall & Matson, 2002). All helicases covered in this paper belong the largest family(Unmate et al, 2011) Super Family 2 (SF2) which are recognized by 9 conserved motifs. XPB and XPD are both DNA helicase structures, mutations in their helicase motifs can cause Xeroderma Pigmentosum (XP) and similar diseases. XPD and XPD's cellular functions involve Nucleotide Excision Repair, which removes DNA; damaged from UV rays. During Xeroderma Pigmentosum, these damaged stran... ..., similar to BLM, XPD, XPB, and WRN is found in Super family 2 and is a part of the DEAH box helicases. These helicases are involved in nuclear transcription and control of gene expression (De La Cruz et al, 1999). Mutations to this gene coding protein can result in an individual suffering from ATR-X syndrome, causing psychomotor retardation, ÃŽ ±-thalassemia and the expression of abnormal phenotypes in both the genitals and face. A 2kb deletion mutation has been observed in the XH2 gene, removing both coding and non-coding sequences. This mutation results in the down-regulation of ÃŽ ± - globin, this irregular haemoglobins are produced which directly results in ÃŽ ± - thalassemia (Gibbons et al, 1995). The mutated globin proteins have a lower affinity with oxygen, thus less oxygen is in the blood, and less oxygen reaches the brain which can trigger psychomotor retardation.

Saturday, August 17, 2019

Promotional Strategies of Idbi Federal Life Insurance Essay

The paper deals with the study of the promotional strategies of IDBI federal life insurance co ltd vis-à  -vis its various competitors like LIC, SBI life, ICICI prudential, etc. The paper aims at the various promotional strategies adopted by the company to make information available, about its products, to its potential customers. The primary objective of the paper is to find out whether the current promotional strategies are effective enough in attracting customers, to find out what customers look for in a life insurance advertisement and to suggest the company as to what are the new sources through which it can advertise its products. The secondary objective is to find out whether the current marketing strategies are sufficient enough to capture the current market in the face of rising competition. The research methodology includes collection of primary data from people by interviewing them over phone, meeting them, getting their opinion through questionnaires, etc. as well as col lection of secondary data from internet, published articles, books, research reports and other sources. A Questionnaire was designed to collect information from the respondents about the awareness of the brand IDBI Federal and the data analysis was based on the information collected through the questionnaire. Data analyses were done through graphical representation and excel tools. The limitation faced was that it was confined to one area due to travelling constraints and time constraints. Overall the project has tried to maintain an accuracy of data so that unbiased responses may be recorded which will give a true picture of the respondents’ opinion and help the company in taking a proper decision as to the promotional strategies of the company. 2. Company profile IDBI Federal Life Insurance co Ltd (formerly known as IDBI Fortis Life Insurance) is a joint venture between three financial companies – development and commercial bank, IDBI Bank, India’s private sector bank, Federal Bank and European insurer Ageas (formerly Fortis), which was formed on March 2008 In this venture, IDBI Bank owns 48% equity while  Federal Bank and Ageas own 26% equity IDBI Federal Life Insurance Co. Ltd.,(formerly IDBI Fortis Life Insurance) is a joint venture each. IDBI bank is a government owned bank started in 1964 as a subsidiary of RBI for providing institutional credit. It is known to be a bank for high end customers. In 2008 it changed its name to IDBI bank ltd. and entered into the retail segment. IDBI has more than 1500 branches across India. Federal bank is a scheduled commercial bank which was started in 1931. It has a strong base of NRI customers. It has a presence in both south and west. It was one of the first banks to start core banking. Federal bank has 1200 branches across India. Ageas is a Belgium-Dutch multinational insurance company. After its creation in 1990, Fortis expanded its offerings to include private and investment banking and asset management, establishing subsidiaries around the world. 3. Introduction 4.1 Introduction to the problem In the current scenario, Indian insurance companies have become competitive in nature and are providing appropriate distribution channels to get the maximum benefit and serve customers in manifold ways. Indian Insurance industry has big opportunity to expand, given the large population and untapped potential. The insurance market in India has witnessed dynamic changes including entry of a number of global insurers. Most of the private insurance companies are joint ventures with recognized foreign institutions across the globe. Saturation of markets in many developed economies has made the Indian market even more attractive for global insurance majors. The US$ 41 billion Indian industry is considered the fifth largest life insurance market, and is growing at a rapid pace of 32-34% annually, according to the Life Insurance Council. Innovative products, smart marketing, and aggressive distribution have enabled fledging private insurance companies to sign up Indian customers faster than anyone expected. Insurance products come in a variety of forms and are advertised and marketed using a variety of methods to entice customers. Thus insurance companies need to market their products because they are in competition with other insurers for the same customers. The only thing that distinguishes an insurance company’s products is the  price as well as the advertising message that it sends across to its customers. Thus the major area of concern of the study is how IDBI federal should distinguish itself in terms of reaching customers through various promotional strategies so that customers respond to the promotional strategies of the company Vis-à  -vis those of competitors. 4.2 Significance of the problem There are many players in the Indian Insurance Industry, each capturing sufficient market share of the total industry. In the Indian insurance sector, the market position of the incumbent, LIC, continues to dominate even 10 years after the opening up of the sector for private players. This puts the onus on the private sector players to differentiate themselves in terms of product innovation and customer servicing, so that they could grab a bigger share of the Indian insurance pie. As insurance is a ‘push’ rather than a ‘pull’ product, it is a big challenge for the companies to make their products meaningful to prospective customers. Companies should simplify insurance products and design the benefits so as to suit the specific needs of policyholders. A higher degree of transparency on policy terms will ensure that the customer understands the product and its benefits, minimizing fears of being cheated. It is therefore important for the industry to invest not just in expansion and distribution but also in client servicing and processing. Many customers are discouraged from buying insurance due to the anticipated complexity involved in settlement of claims. Insurance companies do assert that the competition in the industry is forcing them to speed up their claim processes, but the fact remains that a lot more needs to be done to make general insurance a hassle-free experience for the customers. Such things are very important to be communicated to the prospective customers so that they understand the products of the company and the benefits and features of the products. Thus promotion becomes very important for any IDBI federal to stand ahead of other players. 4.3 Important Observations IDBI Federal Life Insurance already has a strong distribution network of over 1477 branches through their partner banks. IDBI Federal has adopted various promotional strategies like commercial ads, print ads, events, personnel  selling, word of mouth, viral marketing, etc. The advertising focus of the company has therefore been the product rather than the corporate brand. TVC’s- The major promotion of IDBI federal is done through television commercials on sports channels. The TVC’s for IDBI Federal have been designed by Ogilvy and Mather. January, 2011: IDBI Federal Life recently launched three clutter breaking television commercials focusing on its frontline products – Wealthsurance and Incomesurance. The first advertisement reflects that the product is so great that whoever hears about it, buys it instantly and the second advertisement promises to be clear and transparent on the issue of returns in the investment product. IDBI Federal has also introduced two animation characters by the name of Happy and Lucky to promote the brand. The campaign revolves around the immense strength of the products and conveys the message: Anyone who hears about it buys it. The story board revolves around the most unexpected people in the most unexpected situations, hear about the product and buy it. * March, 2011: Through the example of a 60-year-old-son and his 90-year-old father, the insurance company, in its new campaign, reinforces the need to be financially secure post-retirement. Through the TVC, they wanted to explain the benefit of a tension-free life thanks to the pension plan. * August, 2011: The incomesurance TVC adds a comic touch to a series situation of family interview. The strategy for them was to drive home a practical and relevant message to the viewers. After sifting through many auditions, they singled out on a non-model/ non-celebrity talent to ensure that the slice-of-life situation came across as genuine and credible. The TVC went on air on 15th Aug, on the eve of Independence Day. The company’s fil ms are based on simple consumer insights that bring alive the core product benefits. * January, 2012: IDBI Federal Life Insurance has come up with a new campaign to promote its child insurance plans. The head of the Ad agency commented that in a world of goody-goody child plan advertising, they wanted to ensure that IDBI Federal’s Childsurance stood out. The senior vice-president of IDBI Federal said that choosing the right plan is very important today, given the rising inflation in education. Childsurance, with five unique features, can be the strong partner that parents seek to ensure that their children’s dreams come true, which has been captured in the ad campaign. Distributors- IDBI Federal has a strong network of distributors  who contribute a lot to the promotion of the products by word of mouth promotion. IDBI Federal has Bancassurance partnership with IDBI Bank and the Federal Bank and also distributes its products through its own network. To further diversify its distribution base, it has set up an Alternate & Direct Distribution channel. Management- IDBI federal life insurance co ltd leverages on its strong distribution network of promoters and advisors who have constantly revised the company’s product portfolio by adding on new products from time to time depending on the environment and needs of the customers. Partnerships- IDBI Federal Life Insurance, in partnership with SAMHITA Community Development Services, is engaged in financial literacy programs for the urban and rural poor in MP since 2011. The company has participated in a felicitating program organized by SAMHITA for women from slum dwelling households in Bhopal, who have successfully completed this financial literacy program in 2008, when it tied up with SAMHITA for providing low cost group coverage to the female members of SAMHITA under Group Microsurance. So far it has covered over 86,721 lives for a sum insured of Rs.66.7crores. IDBI Federal Life Insurance also offers the protection of Termsurance Grameen Suraksha to the family members of these people. Thus, this was a major step taken by IDBI federal for promoting its products in the rural areas. Web promotion- The TVC’s are uploaded in you tube. They have launched microsites for their ads. In addition, IDBI federal also planned to launch a viral in the digital space to create awareness about its products. Events- IDBI federal has tried to promote its products by conducting certain events. They organized the event Spelling Bee, which was a specially created spelling contest arranged to connect with children. The event was organized on children’s day, 2010 to coincide with the launch of childsurance. The spellings to be completed revolved around visual and verbal cues to words related to savings, money and finance. Viral marketing- â€Å"Boss-ka-Boss†, the viral flash film launched by IDBI federal for marketing its product online, made it very popular and was a good way to reach customers which could be viewed through You-tube. The film had also been adjudged for a special award under animation film category at the PR Council of India (PRCI). 4.4 Comments by the experts in the area Mr. Amish Tripathi, National Head – Marketing & Product Management, IDBI Federal Life Insurance said that â€Å"the critical objective for IDBI Federal is name recognition and a strong differentiator, and each of their products is designed to be unique and offer great value to the customers† He also said that, â€Å"they are happy to have a creative partner like Ogilvy & Mather that has been able to successfully convey the message.† According to Mr. Aneesh Khanna, Senior Vice President – Head – Marketing & Product Management, IDBI Federal Life Insurance, â€Å"the strategy for them was to drive home a practical and relevant message to the viewers. ‘Humoring’ the customer with a convincing, rational appeal has been the insurance venture’s style. Their films are based on simple consumer insights that bring alive the core product benefits. According to Amish Tripathi, there were clear guidelines that the commercials have to be funny and clutter-breaking when it comes to campaigns, as every second company sells the same proposition in the insurance sector. â€Å"Therefore, it is important to stand out from the rest,† according to Mr. Tripathi. Nitin Pradhan, executive creative director, Leo Burnett, says, â€Å"It’s a tongue-in-cheek take on retired life† which meant that it was very common for IDBI Federal to take old people in the retirement term advertisement. In 2010, when private life insurance companies were facing a decline in sales, Managing Director and Chief Executive Officer GV Nageshwara Rao said that the company is in in the process of adjusting the products. They expected to plan a few revised guidelines on pension products, which they hoped would revive pension plans again. He said that the long-term solution is to increase productivity in a sustained manner. He also quoted that going ahead; the company would consider three segments — children, retirement and health. And the company kept up to its promises by coming up with childsurance, healthsurance and the retirement plans. Acknowledging the viral flash film awards, Mr. Amish Tripathi, National Head – Marketing and Product, IDBI Fortis, said that â€Å"it was a great honour for them for being bestowed with the special award. He also said that at IDBI Fortis, they believe in innovation and delivering unique and distinct  offerings. The company has tried to follow the same in their communication through the films. The prestigious awards were an encouragement for the team and they hope to get many more of these in the future†. 4.5 Previous work According to a journal, written by professors of VIT University, Vellore on the promotional strategies adopted by IDBI Federal life insurance co ltd, for the South- Asian journal of marketing and management research, we find the following recommendations given by them After analysis of data, they suggested the following points * Television is the best source for entertainment and gaining information. So it is the best media for promotion * People don’t give more importance to the advertisements while compared to brand name * Tax benefit, death benefit, security and low premium are the important components which people look for in an insurance product * The message and creativity is important for insurance product * The promotional efforts and word of mouth is most influencing while compared to internet * Advertisements play a major role in influencing a person to buy an insurance policy * Insurance companies don’t need a brand ambassador to endorse the product 4.6 Gaps in the problem of interest 4.7 Proposed Work * Amazing customer experiences are one of the most powerful tools in marketing strategy. In today’s market, when a company treats its clients better than kings and queens they will tell the whole world about the company through social networking sites or through word of mouth. * There are many opportunities for growing business. The company can get great PR in the newspaper, meet other local community members and business owners, and educate people about the values and benefits of insurance. * The company can promote its products through social networking sites such as Facebook, twitter and linked in or other popular sites where potential customers visit frequently like news channel sites. Customers who prefer to read news online will be able to notice the ads if the ads are put in such sites. * The best television marketing opportunities would be during programs  specifically aimed at the target prospects. The company can aim those channels which potential customers see reg ularly such as news channels or sports channels. * An important promotional strategy would be to roll out advertisements during cricket matches such as IPL or one day series which will gain a lot of popularity for the products as well as the company. * Another strategy is to host networking events so businesspeople can meet other businesspeople. Making as many contacts as possible and following up with people will assist insurance marketing with the help of referrals. * Online E-mail newsletters should be sent to customers on a regular basis so as to attract potential customers and retain existing clients. The newsletters will constantly remind the clients about the products and they will re-think over their decisions while investing in insurance products and will keep IDBI federal in mind. * The company can host seminars about financial planning, understanding insurance, saving money on insurance etc. * IDBI Federal’s sales people can go door to door talking about their products to potential customers. Many sales people can convince about their products to customers in such a way. * One more promotional strategy is advertising through hoardings and billboards in important public places like railway stations, airports, bus stands, restaurants, etc. * The last IDBI federal ad was released in 2012 and the frequency of the ads were also less. To increase visibility of the products, the company should advertise more frequently so that customers notice their products vis-à  -vis its competitors. * They can also advertise through various radio channels as more and more people are shifting from television to radio channels * The company can also go for celebrity endorsements as customers go for celebrity endorsed brands as they attach some value to the product when it is endorsed by any celebrity. 4. Objectives and importance of the study Product promotion is one of the major necessities for getting a company’s brand in front of the public and attracting new customers. Companies use different promotional strategies for different marketing purposes. The importance of the study lies in studying all promotional and marketing strategies followed by IDBI Federal, how effective are the strategies in  maintaining the existing customer base and attracting new customers, what do customers look for in the advertisements to go for a particular product, and are the promotional strategies effective as compared to other insurance companies. Primary objective * To find out whether the current promotional strategies are effective in attracting customers. * To find out what customers look for in a life insurance advertisement. * To suggest a new concept of promotion for the company depending on people’s awareness about the brand IDBI Federal life insurance co ltd Secondary objective * To find out the level of awareness of the brand IDBI Federal among people * To find out whether the current marketing strategies are sufficient or the company needs to increase promotion in order to capture market. 5. Methodology Primary data: collecting data from people by interviewing them through phone, meeting them through questionnaires, during the time of sales etc. Secondary data: gathering data from internet and television, published articles, books, research reports and other sources. The sample size is 100 and the sampling unit is office going people who have either joined recently or who have been working for quite a few years. The research is carried out in Cuttack, Orissa where the sample is a representative portion of the population of the state. Both open ended and close ended questions are used in the design of the questionnaire so as to know the opinion of customers relating to insurance and awareness about the brand IDBI federal and how they respond to the marketing stimuli adopted by the company. The type of questionnaire used in this project is structured. The questions are listed in a prearranged order and respondents are informed about the purpose of collecting information. The type of sampling is convenient sampling. The methodology adopted for sales was to visit office going people with a  permanent income and explain them about the products of IDBI Federal life insurance co ltd.

Friday, August 16, 2019

Modern Gadgets

In the software industry, â€Å"Gadget† refers to computer programs that provide services without needing an independent application to be launched for each one, but instead run in an environment that manages multiple gadgets. There are several implementations based on existing software development techniques, like JavaScript, form input, and various image formats. The origins of the word â€Å"gadget† trace back to the 19th century.According to the Oxford English Dictionary, there is anecdotal evidence for the use of â€Å"gadget† as a placeholder name for a technical item whose precise name one can't remember since the 1850s; with Robert Brown's 1886 book Spunyarn and Spindrift, A sailor boy’s log of a voyage out and home in a China tea-clipper containing the earliest known usage in print. The etymology of the word is disputed.A widely circulated story holds that the word gadget was â€Å"invented† when Gaget, Gauthier & Cie, the company behind th e repousse construction of the Statue of Liberty (1886), made a  small-scale version of the monument and named it after their firm; however this contradicts the evidence that the word was already used before in nautical circles, and the fact that it did not become popular, at least in the USA, until after World War I. Other sources cite a derivation from the French gachette which has been applied to various pieces of a firing mechanism, or the Frenchgagee, a small tool or accessory. There are a lot Using gadget like computer, hand phones, tablet, play station, laptop etc can change us socially

The Lion and the Mouse

A Kion was awakened from sleep by a Mouse running over his face. Rising up angrily, he caught him and was about to kill him, when the Mouse piteously entreated, saying: â€Å"If you would only spare my life, I would be sure to repay your kindness. † The Lion laughed and let him go. It happened shortly after this that the Lion was caught by some hunters, who bound him by st ropes to the ground. The Mouse, recognizing his roar, came gnawed the rope with his teeth, and set him free, exclaim You ridiculed the idea of my ever being able to help you, expecting to receive from me any repayment of your favor; I now you know that it is possible for even a Mouse to con benefits on a Lion. † In The Lion and the Mouse fable, the audience can not only be young generation, but also old generation. In this specific fable, young generation can get some benefits, such as how to trust other people, how can we let other people trust us, what can the young people do to the old people, and w hat is the importance of having friends. In the other side, the older generation can use this fable to dress their children by showing them how great friends can help them in the difficult or impressments situation. The fable prevent from being seen is that the young people can not only help the old people, but also they can do something valuable to society, such as creating new technology and developing an old system. As people growing up, they tend to think that they are becoming stronger and they could do anything they want, which tend to be wrong. They should use their power to protect their families and help other people. For example, if you go to work out every day to build your muscles, you become a strong man that can carry heavy things or equipment. However, some strong men when they have the right or if someone did something bad and he did not mean to, they would hurt him and sometime they would kill him. The idea is really oblivious, which is the people are in this life is to help each other, that’s mean the Vulnerable people can help the people who have the power is one way or the other, so the people who has power should not hurt Vulnerable people because you may need their help in the future.

Thursday, August 15, 2019

Controlled assessment: Sainsbury’s transcripts Essay

In the first transcript ‘store standards’ Joseph and Jason communicate with each other on the shop floor using spontaneous speech . However Jason comes with an agenda. In the second transcript, ‘setting up the meeting’ Jason and joseph are arranging a meeting where they argue a bit about joseph having a meeting with someone else. However Jason warns him that he is to have a meeting with him and he ‘holds the floor’. In the third transcript ‘the appraisal meeting’ Jason and joseph have a meeting where Jason again ‘holds the floor’.Jason: is the manager of the largest Sainsbury’s store in the country which means he has a huge responsibility to make sure the workers have everything in place , staff are dressed neatly and provide people with their needs and wanting’s. Joseph: is a trainee who is training to be a manager in Sainsbury’s and has been working there for more than a year. He has also been sup plying people with help and helps set out the food, toys, clothes and much, much more. The first transcript ‘store standards’ begins with an adjacency pair, Jason and Joseph, greeting each other informally with the use of ‘alright’ and as I have mentioned in the introduction, they are standing on the shop floor which also adds to the informality of the situation. This continues with Joseph’s response of ‘yep, yep, yeah’ which possibly shows that he is nervous. Another place where it possibly shows that he is nervous is when he uses some jargon. Here is some evidence: ‘they’re back of the run (?)’. As the conversation continues to move on, Jason expresses a prosodic feature by telling Joseph about the store standards ‘the standards you set are the standards you get’. By saying this he is explaining Joseph about how he has to keep the corporative image of the store standards. However joseph does not seem to be listening and Jason gets annoyed and say’s ‘you’re talking to me now.’ Later on in the transcript Joseph corresponds to a paralinguistic feature by ‘laughing’ .This does relate to the subject they are talking about which shows that Joseph might conceivably be annoyed by the subject and might want to change it. In the second transcript, ‘setting up the meeting’, Jason has come back to the shop floor to arrange a meeting with Joseph. However joseph has to meet another member of staff called Ginger and askes Jason if he has cleared it out with him or not because apparently he has other plans for him; ‘have you spoken to ginger about this? cos he has other plans for me’. This makes Jason bothered and say’s ‘no’ with annoyance and overlaps him and tells him to meet him at halve past twelve. The third transcript ‘The appraisal meeting’, Jason and Joseph are having a meeting but this time not on the shop floor. The meeting is about Joseph being task focused and not paying attention to others. Jason explains the disadvantages about being task focused while Joseph is agreeing with his mistake and apologising. Later on in the conversation, Jason demonstrates and methodizes (to joseph) how he wants him to work. He also uses a form of spontaneous speech (which is also known as abbreviated language) when he says ‘yeah so I’m driving my double decker bus yeah and I’m the driver cos I’m the leader’.

Wednesday, August 14, 2019

Analyzing Aristotle Essay

The soul and the body are different forms. While the body is visible and mortal, the soul is invisible and immortal. He suggests that although the body dies and decays, the soul continues to exist. I do believe there is life after death, everyone must eventually die, and it cannot be avoided. However, even though death is a fact of life, it is a topic that many people prefer not to talk about. This avoidance of discussion is usually due to the denial of one’s own death and the denial is usually due to fear. The fear is, for many people, a fear of the unknown. In my opinion i believe that when humans die, the body and the brain dies, but the mind still exists and it creates our afterlife according to our own beliefs and expectations. If a person believes there in nothing after death then there will not be a dream, it will be as if the person is asleep forever without dreaming. 2) Yes, I agree that the universe is purposeful. The purpose of the creation, every though you have is creating your tomorrow. The universe has mysterious ways of revolving what we do day by day. For example Karma: The sum of a person’s actions in this and previous states of existence, viewed as deciding their fate in life. – Aristotle said: â€Å"Yet there is God, though not perhaps the simple and human god conceived by the forgivable anthropomorphism of the adolescent mind. † Aristotle represents God as self-conscious spirit. A rather mysterious spirit; for Aristotle God’s never does anything; he has no desires, no will, no purpose; he is activity so pure that he never acts. He is absolutely perfect; therefore cannot desire anything; therefore He does nothing. His only occupation is to contemplate the essence of things; and since He himself is the essence of all things, the form of all forms, his sole employment is the contemplation of himself.